Outdoorshopping Blog

Many of us may have noticed a shift in fashion in modern years - and some of us may also be culprits! While activewear used to be reserved for nights at the gym, it’s now become part of mainstream apparel. Those who don’t work out at all might even have a hefty supply of activewear. But what is driving this trend, and why has activewear become so popular in recent years?

Comfort

Activewear is designed to perform a multitude of tasks for the user, and one of the biggest benefits to purchasing specialty activewear is comfort. When you’re at the gym or participating in sports, you don’t want to be constantly distracted by pants that continually ‘ride up’ or shirts that seem to stifle airflow. Activewear is designed for user comfort, allowing the skin to breathe and fitting to your body in ways that promote movement.

For these reasons, many people find that activewear is simply more comfortable than other clothing items like jeans, dresses, or tee shirts. The material comprising activewear is designed to promote comfort in the most strenuous of conditions, so the benefits can be felt even with a quick walk to the grocery store.

Design

When activewear was just getting its roots, the designs were purely pragmatic, at best. Then, as more people took to working out and buying activewear, manufacturers of these clothing lines needed to become more competitive in their designs. Today’s activewear designs target both men and women who want to feel the benefits of the comfort and performance with activewear but who also want to look good wearing it!

With modern curves and shapes to emphasize the wearer’s best features, activewear can actually improve appearance rather than stifle it. There are many different designs and colors available in the activewear market today, so almost anyone can find a style they love and that suits their body.

Performance

Sure, activewear is designed to support active performance in strenuous conditions, but it also can support everyday activities as well. Activewear can be easily and quickly worn without much hassle, and the resulting performance factors support a comfortable user experience. Rather than fussing with underperforming clothing items that can become a hassle, wearers find that activewear takes care of performance issues, all while adding the extra benefits of ease of use, design and style features, and comfort!

Activewear has grown in popularity among more than just active wearers. It’s a trend that is likely to stick around for some time, and with design, comfort, and performance on its side, it’s no wonder why activewear is loved by so many.