Rapala SR JNTD. 09 PRPLDSCNT

With meticulous precision, every fishing lure made by rapala swims with perfection right out of the box. Lauri rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on rapala lures for consistent success. This unwavering dedication to quality is the reason why rapala makes 20 million lures a year, sold in over 140 countries around the world. And it's the reason why more world record fish have been caught on a rapala than any other Brand. Simply put, rapala fishing lures make better fishermen.Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zoneHead down, ready to work, the fixed weight System allows Lure to fade slowly like a MinnowAfter a sharp snap and generous slack line, it will actually spin around and look backwards. Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zone. Head down, ready to work, the fixed weight System allows Lure to fade slowly like a Minnow. After a sharp snap and generous slack line, it will actually spin around and look backwards. With meticulous precision, every fishing lure made by rapala swims with perfection right out of the box. Lauri rapala, our founder, demanded it. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on rapala lures for consistent success. This unwavering dedication to quality is the reason why rapala makes 20 million lures a year, sold in over 140 countries around the world. And it's the reason why more world record fish have been caught on a rapala than any other Brand. Simply put, rapala fishing lures make better fishermen.Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zoneHead down, ready to work, the fixed weight System allows Lure to fade slowly like a MinnowAfter a sharp snap and generous slack line, it will actually spin around and look backwards. Kicking almost 180 degrees right then left, with very little forward travel, it stays in the strike zone. Head down, ready to work, the fixed weight System allows Lure to fade slowly like a Minnow. After a sharp snap and generous slack line, it will actually spin around and look backwards.